As a new pay-per-click administrator

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Automate to Save Time The time-saving and optimization help that WordStream Advisor has provided Dreu is one of the main reasons he feels successful results have been gained with paid search. “The initial time-savings is realized quickly as I work through the suggestions of the 20-Minute Work Week,” says Dreu. “Regardless of the way I work in WordStream, I feel the level of simplification provided by the tool as compared to working directly within AdWords or Bing is a huge advantage for individuals who are just getting started.” .

Find a Consultant You Can Trust The value of another set of eyes on your PPC accounts should IT Numbers never be overlooked, especially when those eyes belong to someone with quality experience working in the trenches of PPC. Every WordStream client is paired with a dedicated customer success specialist to provide this assistance. “Navah brings a wealth of knowledge, experience, and insight to each of our consulting sessions. it’s easy to focus too closely on specific details and make adjustments to the account too early,” says Dreu. “She has been instrumental in coaching up my understanding of our data over time.”







Be Patient Residential Home Health’s CPA has gone down by roughly 50%, from $718.47 to $315.37 over the previous month. “We’re getting more converted clicks at a lower cost, which means we’re getting more bang for our buck,” says Dreu. But remember: it took Dreu time and assistance to perfect his healthcare PPC strategy. “PPC optimization and management is a marathon not a sprint,” says Dreu. Be patient, results will arrive if you’re meticulous and give it time. Margot Whitney MEET THE AUTHOR Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.