In other words, it can be said that the subjects in this experiment

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Became attached to the mug the moment they owned it. This endowment effect can be used in various areas of business, including social media. Apply the endowment effect to your business. The first thing that comes to mind is offering samples to customers before inviting them to buy. If you visit any retail store, you're bound to come across this technique. Buffer, for example, offers a 30-day free trial period in which it doesn't even ask for a credit card number. image12 Once users register and engage with the platform, they begin to place a higher value on their accounts. After 30 days, most registered users will see more than $10 worth of value in their accounts, making the fees Buffer charges seem extremely low.

However, if payment was required before the trial, most people would be hesitant to sign up due to cost considerations. The gift effect is the most difficult to adapt to social media. In our experience, the best approach is to link to your content from social media, but only display a portion of it there. For example, Brian Dean posted a link India Phone Number pointing to a Facebook case study using the "skyscraper technique." image06 This content is so valuable that readers will be excited to make this method their own. However, even after reading this death study, some readers may want additional support, such as a checklist of steps.





That's why Dean is offering this checklist as part of the upgraded content . image14 Readers must provide their email address to access the checklist. They know the content they've already read is great, so they see value in the rest of the content, and they don't hesitate to give you their email address. 3. A simple principle underpins great engagement: interdependence. Society functions by following certain basic rules. One of the rules, which can be called a norm, is interdependence. This is one of the six factors of influence discovered by Robert Cialdini after years of research . You must have established this standard many times in your life. This standard exists in all cultures, regardless of language, location, or religion.