While not the most scalable tactic

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Unrelated to your business for the sole purpose of obtaining backlinks is certainly no longer a good idea. However, guest blogging can be a good way to gain links if done strategically., it can be beneficial to partner with a company in your industry to conduct a case study or present the results of joint research. If people are asking you to post articles on their site, that's an immediate red flag. Google is far too advanced to fall for these tactics these days, so it's best to stay away from them. If you see a case study partnership opportunity, start by contacting the site owner directly and pitching your idea.


Prospecting for guest posts isn't always Azerbaijan WhatsApp Number successful, but it can lead to increased traffic and backlinks when done well. Guest blogging: do’s and don’ts Do link building from broken links Even if you don't have time to create new content, link building from broken links allows you to capitalize on the content that is already on your site. Link building from broken links Look for broken external links on sites in your niche and offer similar content from your site to replace it. Start by going to Backlink Analysis and entering a competitor's domain.



Go to the Referenced Pages report and check the “Broken Pages” box on the left side. Semrush backlink analysis, Referenced pages, Broken pages This lets you know which pages on a site have broken backlinks pointing to them. Then find similar pages on your site and contact the referring sites to replace their broken links pointing to your content. Find brand mentions without a link Many companies are mentioned in the press from time to time, some references being natural.