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If your service is less tangible, such as insurance, consulting or coaching, focus on photos of your teams. An example of using team photos to encourage contact on your site Thus, the buyer will be able to put a face to a potential partner, as in this example Geographic information An undeniable advantage in the BB sector is the proximity between the supplier and the beneficiary company. This allows the service provider to meet delivery times and ensure rapid aftersales service in the event of a problem. A reassuring element for professional buyers!
This is why of buyers find information on the physical location of a business essential. So, dont Albania WhatsApp Number hesitate to highlight the address of the head office, but also of your agencies, on your website. an example of Google Maps integration on a website You can even integrate a Google map to make it easier to find your premises, like in this example A blog section of Internet users appreciate the blog.and educate your audience. Yet only of BB companies use blogging . Too bad, because blog articles are very useful for capturing the attention of prospects, managing your expert image and promoting content that encourages conversion white paper, webinar, kit, etc.
In addition, a blog is a great way to boost SEO and attract qualified visitors to your website! However, for your content marketing to be effective , try to implement these best practices Create more than one persona for your content Segment your keywords based on targeted decision makers and purchasing phases Prioritize highvalue, lowvolume queries Integrate a resource center on your site that lists your downloadable content Optimize your productservice sheets by offering unique and long content at least , words to promote SEO! And above all, think about diversifying your content!
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