What are the effects and benefits of video SEO

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It is true that it takes a certain amount of time to achieve great results, but there is also the idea that "content is an asset." Unlike advertising, which continues to incur costs, media allows you to approach customers over the medium to long term without incurring any costs. Our company recommends "building and operating owned media" if you want to attract customers in the medium to long term . Owned media can be a great source of power if you build an appropriate system and continue to operate it patiently. Owned media practice edition [How to start up] When you want to start up your own media, the flow is roughly as follows. Setting the purpose of launching owned media and the goals you want to achieve there To launch owned media, you must first set up an organizational structure within your company, write article content, submit, modify, resubmit, maintain, manage, etc.


and update it on a daily basis. yeah. Isn't this "purpose setting" the Oman Phone Number Data most important part of the process, which requires a lot of effort? Depending on where you set your goals here, the direction you take will change greatly. In fact, the purposes of owned media include ``increasing the number of inquiries about our services,'' ``gaining e-mail newsletter subscribers,'' ``increasing the number of service membership registrants,'' ``spreading awareness of companies and products,'' and There are various purposes for owned media depending on the company, such as "to strengthen recruitment." Be clear about what you want to achieve with the media you launch. ② Setting persona and site concept When launching owned media, you first need to decide what kind of people you want to use it for.




We establish a persona, which is a specific image of the demographic that will use our products , and then decide on a site concept from there. When setting personas, be sure to base them on facts such as survey results and user analysis results, not on your own assumptions. Additionally, once a persona is decided, we design what kind of emotional transformation that persona will cause through owned media and how it will lead to the initially determined goal action (such as downloading materials). By making the persona settings more granular, it becomes easier for creators to be on the same page, and site themes can be made consistent, resulting in media that is more suited to user needs. The site concept is for achieving the set persona's desired behavior, and should be structured from a UI/UX perspective.