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Once a company on your target list clicks a Google search ad, you can see the query, pages visited, content interactions, conversions, and the location of the office/branch. As a marketer, you can then move to the next step of lead nurturing. This also generates sales enablement for successful closure.LeadForensics screen exampleLeadForensics is tracking the source of each visitor that comes from the same organization.Here are a few examples of how different PPC campaign options can generate various click types for your ABM strategy.
The click came from a general keyword: When someone from a company you’re Thailand WhatsApp Number targeting comes to your site after searching for a general keyword, for instance “PPC management software,” it means that they are “in-market”; they are researching the product and perhaps looking at different vendors. Your ABM strategy can help to influence those accounts, educate them more about your offerings, and craft the strategy to move them down the funnel.
The search query contains giveaway words like companies, best, affordable, what is, scam, advise, or review: Based on the giveaway words in the query, your ABM campaign can be adjusted to address those questions or concerns. The sales team can follow up and build the talk-track for closure.The click came from your branded or competitor terms: Branded terms in the query mean that the potential customer is in the buying cycle and researching different vendors. You can act accordingly to keep momentum if your brand name was searched or, if it wasn’t your company’s name, build the strategy to win over the competitor.3 more ways to use Google Ads with your ABM strategyGoogle search is a powerful tool for your ABM strategy.
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發表於 2024-2-28 13:03:36