A great alternative to guarantee that precision

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Document everything you decide It has already been decided what MQL and SQL are, how far the marketing work goes and when the sales work begins. Excellent! But the work is not done yet. Everything agreed at the meeting has not yet been documented. Is it really necessary to do it? Clear! It is very important that the defined details are documented and kept visible to all involved. That way, no one will have a hard time remembering what the SLA entails and complying with it. 4. Communicate constantly Communication must be part of daily life between teams, not only in periodic meetings to evaluate results.


Talking alone when reviewing campaign data will not provide the time needed to Phone Number List make adjustments if the strategy is in trouble. It is much better to talk constantly, as this helps solve small problems as they arise, preventing them from affecting the achievement of goals. In this sense, team leaders are essential, and they must encourage their team members to make themselves available to other professionals and help them as necessary. 5. Track metrics and KPIs Using the metrics chosen at the beginning of the strategy, both teams will be able to see how SLA compliance is progressing.





These metrics should be observed frequently to adapt to small problems as they are found. It is also part of each team's responsibility to evaluate the metrics and KPIs related to their assignments, as well as create reports that they must present to the other team . A great alternative to guarantee that precision in the analysis is to use software that automates marketing and sales reports . Thus, both departments will be attentive to the same dashboards and there will be no differences in interpretation of the performance of one or the other.