build detailed segments beyond the typical

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TVs It does not include tablets, computers, or other mobile devices. An Example of OTT and CTV You start binge watching the latest Hulu series of the moment through a Roku plugged into your TV. You streamed OTT content over CTV. You move to your bed and watch Hulu from the app on your phone (yes, yes, you know it’s not good for your sleep to watch TV in bed).


You streamed OTT content. Benefits of OTT OTT Bolivia Phone Number List combines the power of digital media with the advantages of advertising on television. Your brand receives traction from the authority consumers assign to seeing your ad on a big screen with the targeting and measurement capabilities that allow you to optimize performance to maximize your ad spend. With all of the research options at our fingertips, consumers’ path to conversion evolves each year.





Product research and shopping takes consumers across many online and offline touchpoints. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly running a full-funnel campaign with ads that talk to each other. Today's path to conversion OTT Targeting Capabilities: First and Third-Party Sources OTT first and third-party sources enable businesses tooptions found on other digital marketing platforms. First-party data: The advertising platform learns about audiences through device-level viewer data, which it takes from users’ IP addresses.