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This way, it will be possible to determine how outdoor advertising helped to attract customers and lead them to purchase the right goods at the right retail outlets. The next step is to analyze the collected information - continue along the same path or give up and look for a new approach to consumers? O O helps determine  where customers make purchases and receive services what goods they buy, what services they use  where clients live what product they are interested in, even if they do not buy it what they like, what products they view on the site.

Benefits of using the O O model . Convenience for users. Customers can select products online photo editing servies and then pick them up in store at a time that suits them. You can also book the service. This saves time visiting a real store or waiting for an operator to respond. . Buyers do not have to wait for delivery, but come to the store themselves and pick up the goods on the spot, evaluating the goods personally and asking the sellers any questions they have.



Sellers can serve customers faster, since customers have already made a choice and, as a rule, only pick up the goods. . Online to offline helps reduce the costs of warehousing, packaging and delivery of goods, which increases the store s profit. . Increased Sales and Brand Awareness An online store allows sellers to use various marketing and advertising methods that they cannot use in traditional offline stores. This helps increase sales and brand awareness.