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You will have understood how, in the same way as inbound marketing , the experience of the prospect must be put at the center in the design of the company website, of the user you want to attract to the site and not let go until he has become a lead or at least has your brand is recognized as a valid and expert supplier, including information. If you want to know more, take advantage of the opportunity offered by Fontimedia! Company Blog: is post of words or of words better? Published by Ron Benvenisti You can find me on: Updated the:July.
Reading time minutes company-blog Is it better to write one long and detailed article for the company blog or many wedding photo editing service shorter articles? Is it more effective to divide a topic into several posts and create anticipation in the reader or to reel them off one by one on the same page? Excellent question. You could answer that it depends on your content marketing objectives and strategy , whether you want to attract traffic through SEO and keywords or whether you prefer to focus on social shares. Today we will try to give a more in-depth answer by analyzing different aspects of the contents and dividing them by pros and cons Ease of reading Availability of information.
Content amplification Post for the company blog - main considerations Ease of reading The term "digestible" is often used when referring to content for the company blog , but obviously your readers will not eat your articles. We are referring to reading and how easy it is to look at, understand and digest a post. Ease of reading is a feature also rewarded by search engines. Smaller blogs have a tendency to be more digestible. This is one of the reasons for the success of Twitter , for example. The limit of usable characters pushes users to be concise and say their opinion in a very short sentence, allowing readers to digest.
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