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Content marketing example of a school corporation that grew to contribute in the billions in one and a half years Kanda Foreign Language School View website Kanda Foreign Language School is a foreign language school with a history of over 60 years, with a vision of nurturing young people who can play an active role in any situation by fostering language ability, specialized skills, and cross-cultural understanding. In June 2019, we opened the "Kanda Institute of Foreign Languages Blog", which provides useful information for career selection and language learning. Six months after its release, it reached approximately 150,000 PV per month, and approximately 9 months later, it reached 300,000 PV per month. As of February 2021, it continues to accelerate even further, with the number of monthly PVs exceeding 650,000 PVs.
The number of valid inquiries per month exceeded about 50 after half a year, and when converting the final CV from the site launch to today via the blog into monetary terms, it has grown to the point where it has contributed more than hundreds of millions of dollars. Therefore, today we conducted an interview and talked about the circumstances that led to this result, the key points of success, and the specific operational system. If you are thinking about content marketing , please use this as a reference. 1. 90% of natural search inflows were from named searches only. Kanda Foreign Language School Yusuke Abiko Kanda Foreign Language School has a history of more Chinese UK Phone Number List than 60 years since its opening, and has achieved some recognition as a foreign language vocational school. However, at that time, most of the leads obtained from the web depended on named searches (direct searches of school names), and considering that schools.
Will be operated in an era of declining birthrates and an aging population, which will accelerate even further in the future, it is important to note that the acquisition of leads from the web relies solely on the school's "brand power." We needed to establish an independent customer acquisition channel. “Content marketing” was discovered as a marketing method that is compatible with school corporations. So far, we have carried out listing advertisements, etc., but in the end, the CPA did not suit us at all. Of course, the target audience is high school students and their girlfriends' parents. Listing advertisements with strong advertising elements were extremely incompatible with choosing a school, which is an important career choice in life. - Affinity with target users - The ability to control the credibility of the media and guarantee quality - Expected high cost-effectiveness When I thought about these things, I honestly felt that content marketing was the best choice.
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發表於 2024-3-6 12:27:48