|
|
Site Explorer, go to the Top Pages report, then sort by the Keyword column from high to low. organic keywords 2. Pull keyword rankings Choose a page from the list, paste the URL into Ahrefs’ Site Explorer, then go to the Organic Keywords report. This shows all the keywords the page ranks for. Next, add these filters: Keywords in positions <20. Keywords in lower positions will likely be irrelevant, so they’re not worth taking into account. Keywords with a monthly search volume of at least 10. Remember, we want to optimize for questions that appear in PAA boxes for popular search queries. Keywords with PAA boxes in the results. organic keywords paa Export the full list of keywords from the filtered report to CSV. 3. Scrape PAA results Before you can optimize the page, you need to know which questions are showing up in the PAA boxes for these keywords. To do that, open the CSV from the previous step, then copy and paste the full list of keywords into Ahrefs.
Keywords Explorer. Screen Recording 2020 09 21 at 05.21 pm Hit the “Export” button, check indian phone number the “Include SERPs” box, then export. 14 export serps 4. Look for common PAA questions Google seems to always use the same source for a question’s answer, even if it shows up in the PAA box across multiple queries. So, the next step is to find the most frequently occurring questions for your page. After all, if the same question is showing in the PAA box for hundreds or thousands of keywords, then it’s potentially worth optimizing for. The easiest way to do this is to paste or import the CSV from the previous step into a Google sheet, then create a pivot table. Screen Recording 2020 09 21 at 05.41 pm If you’ve never created or heard of a pivot table before, don’t worry. It’s basically just a way to extract and visualize data from a dataset. Just replicate these settings and you’ll be good to go: 15 pivot table Note that the filter where it says “Showing 1 Item” above is set to only ‘People also ask’ results.
The result should show how many times each question appears in the PAA box across all the keywords the page ranks for, plus the total sum of search volume for those keywords. For example, the question ‘What are the top 10 websites?’ shows up in the PAA box for 212 keywords that our list of Google search operators ranks for. And the sum of monthly search volumes for those keywords is 61,800. 16 pivot table 2 If Google would use our page as the source for the answer to that question, it would probably send a few hundred extra visits our way. 5. Make sure you’re not already the source Before going any further, you should rule out the possibility that Google is already pulling the answer from your page.
|
|
發表於 2024-2-18 13:26:48