Does the content have a clear purpose or focus

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But, I’ve gone through the list and summarized it into the five most important criteria: Content and quality: Does your content have original, substantial information? Does it avoid copying and rewriting existing content? And, does it provide value, compared to others in the search results? Expertise: Does your content demonstrate your expertise, as well as clear sourcing of supporting evidence? Is it factual? Is it written by someone who knows the topic well? Presentation and production: Is the content written well, free of any spelling or stylistic issues? Does it avoid excessive ads or marketing? Does it display well on mobile devices?

People-first approach: Does it meet that purpose or focus? Does it provide useful information that helps create a a satisfying experience for the reader? Avoidance of search engine-first content: Was the content written with the reader in mind first, rather than search CY Lists engine rankings? Does it avoid manipulation of search algorithms (such as through extensive automation, summarizing others’ content without adding value, etc.)? How to Optimize Your Content—and Make it More “Helpful” With this update, we have to start thinking about our content holistically, rather than just trying to gain as many clicks as possible (or maybe even a featured snippet).




To achieve this, you have two main action points to consider: improving your intent and processes, and providing high-quality content. Let’s go over some tips I’ve come up with in the last two months to better tackle these points (and enhance your writing): Review Your Intent and Your Audience Before you even start on your next blog post, you need to know who your audience is. Ask yourself, who are you writing for? What are their needs, and why are they asking these questions? What do they need help with? These questions will help you tailor your content to help your target audience. Otherwise, it’s likely that whatever you write won’t be considered helpful by Google—and you won’t be able to reap the benefits from your work.