Reels will attract my target audience And this is an important distinction It’s so easy to fall into traps where you’re drawing in a big audience but it’s the wrong audience For example if I were to create content about what it’s like to be a copywriter I’d probably gain a lot of other copywriter followers none of whom would want to hire me I also don’t believe in client shaming reels because
I can’t imagine potential clients would be excited to work with me after seeing that Now anytime I create a Reel or write a caption I ask myself Would my target client see this and say “Yes she’s the one Email Data I want to hire”? Even though conversions are important to me I’m not constantly selling in my Reels If you sell to people all the time it's not going to work because
they won’t feel connected to you in a way that motivates them to buy similarly if you’re just funny all the time you’ll be a really great comedian who sells nothing You have to find a balance between the two BROUGHT TO YOU BY Try Buffer for free + small businesses like yours use Buffer to build their brand on social media every month Get started now