This helps customers understand the true value of the product

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So if you can exploit that by using your existing skills and unique personality, You will be the winner in this market. 2. Find out what your customers need Get to know customers Get to know customers We talked about this earlier in the “idea validation” section, but let's take a closer look at it! To effectively sell digital products (or anything), you need to understand: Who is the target customer: Who do you want to target the product to.


This helps determine your approach and promotion. What difficulties are they facing: What DB to Data challenges are bothering your customers? This helps you understand their real needs. What do they want: What are they looking for from your product? This helps determine the value you can deliver. What are they afraid of: What concerns might make them hesitant about using your product? This helps you develop a strategy to address those concerns. What language do they use.






Use language appropriate to your audience to create a strong connection. Why current solutions don't work: Understanding what's out there helps you figure out how to do better. Is your product right for them: Ask whether your product solves their problem. Will your product make their lives better:  If you skip this step, you may have difficulty selling your digital products. Aim to sell to a specific audience instead of trying to cater to “everyone.