The Internet user wants

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to make a purchase. The different intentions of keywords: navigational, informational, commercial investigation, transactional You can see the search intent for each keyword directly in your Position Tracking campaign. Like here : Keyword intents in Semrush Location Tracking Determine the search intent of the keyword you are interested in. Then look at the content you're using to target that keyword. Does it (perfectly) meet the search intent? Here are some ways to find out: If it's an informational keyword .

have you provided in-depth Costa Rica Phone Number List and specific information to answer the query? If it's transactional , have you given the user a way to purchase the product or service they're interested in? If the intent is commercial , have you provided complete information about the product or service that the user wanted to know about? And if the intent is navigational , have you provided access to the specific web page the user wanted to access?




You may need to revise the page you want to rank to match the user's search intent. Place Keywords in the Right Places If you want to get a good position in Google for a particular keyword, you need to use that keyword somewhere on the page you want to rank for. Generally speaking, you should place your target keyword (or variations of it) in the following places: The title and meta description of the page Title tags like H1, H2, and H3 The introduction The body of the text The Title and Meta Description of the Page Optimizing your title tags and meta descriptions.