Zhihu added a video entrance to the

Sultanamow03

Which is also a content community, sent videos to the first-level entrance as early as two years ago, but now it seems that it has given up on making videos.As a long-established question and answer community, Zhihu once strongly promoted videoization. It launched a video area in June 2018, then launched a short video recording and editing tool, and even released an independent short video APP "Jiying"; in October 2020 In March,  APP homepage and also launched a function to automatically generate videos based on images and text. It is very advanced in its exploration of AIGC (artificial intelligence generated content) technology.But after three or four years of hard work, Zhihu failed to make waves in the video industry. In April 2022, Zhihu removed the video entrance on the homepage of the APP, and relevant departments suffered downgrades and layoffs.


The previously neglected short content function "Idea" was salvaged and replaced the position of video. The content aggregation form is similar to that of Xiaohongshu.However, it seems that Zhihu is not willing to give up Cyprus Mobile Number List  videos, but is trying to save the country through curves. It launched multiple homemade variety shows in 2022 and spent a lot of resources and energy on promotion; however, except for "Wild Talks" which triggered some discussions, the other programs received little response. On the contrary, the epoch-making technological innovation of ChatGPT made Zhihu become a "ChatGPT concept stock" overnight, gaining a lot of free exposure.Bilibili





Which is also a content community, is also confused and wavering strategically.At the end of January, Station B announced a three-year cooperation with Jinjiang Original, purchasing the copyright of literary works worth up to 120 million yuan. Previously, Station B has launched many animations or games based on Jinjiang IP, and this cooperation can be regarded as a renewal.Judging from recent actions, there is no sign that Station B will increase its copyright reserves. Instead, it is trying to flex its muscles in addition to content. It first deployed live broadcasts to bring goods with great fanfare during last year’s Double 11, recruiting UP owners to bring goods, opening up shopping areas, opening up all yellow carts, and building product selection plazas; a month later, it significantly adjusted its game business,