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If they realized the potential of the reservation system, they would eventually contact us. --You didn't mention the name of your company's products in the article, did you? I would like to write about the reservation system that solved Shimizu Corporation's problem because it is our service, but I haven't included it yet. It's tempting to include product sales in articles that introduce success stories, but if you do that, you might lose your neutrality and credibility as a media. What I want to convey here is not the appeal of our products, but rather how our reservation system contributes to solving problems. 04-shimizu_640 Introducing a case study in which the burden on human resources was reduced by making reservations for health checkups. We deliberately refrain from promoting our own products.
When it comes to operations, follow people, not numbers. --Reservation Lab has New Zealand Email List a wide variety of content, right? We hope that the contents of the Reservation Lab will be useful for improving services and strengthening hospitality. For example, the article about Kirin Brewery's factory tour looks like an experience article about ``I went there'', but in reality I try to explain in detail about reservations. The great thing about Kirin Brewery is that the hospitality begins even before the customer visits the factory. Reservations can be made very smoothly without compromising branding. So, if you are a business owner who is thinking of starting a factory tour in the same way, you may be wondering what other places are doing. Please use this as a reference when searching. I want people to realize, ``Ah, Kirin has a reservation system, so it's smooth.I'm really impressed by how well they treat their customers.'' 05-kirin_640 In addition to the importance of the reservation system, you can also learn the importance of hospitality in this Kirin Beer Factory experience report.
That's clever. Even if you write about serious things in a serious manner, users don't really want to read it. That's how I am (laughs). Isn't it better to have fun reading and learn more? Even if I play around with it too much, it doesn't really come through, and I still have a hard time finding the right balance. --Are the manuscripts created in-house? yes. I'm the only full-time staff member at Reservation Lab, and there are about 6 other members who write articles during their regular work. I'm a designer myself, and most of my work isn't related to writing, so I do it through trial and error. I don't have a specific number of articles to update, but I'm trying my best to update about 10 articles a month. --How is PDCA implemented? We mainly use a marketing automation (MA) tool called KAIROS to track the footsteps of each user in editorial.
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發表於 2024-2-14 18:59:41