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Adopt new models and useful tools to support the buyer journey of potential customers at all times, from taking charge of the contact to the last mile, the prelude to signing a contract. As we said in our white paper dedicated to distance selling , " the pandemic has taken away the main tool of their work from salespeople: the ability to build relationships of trust based on physical proximity ". In fact, selling has to do with the ability to create.
A connection between seller and buyer: what will be the costs to be faced to allow sales resources to regain possession of even a fiduciary relationship? How much does remote selling cost: management costs According Job Function Email List to the Digital360Hub article , " Lead Generation Service: when and how to involve your sales ", it is necessary to include the commercial force in all the project initiatives.
That are the basis of an efficient commercial management process. We will therefore start from costs that we could define as management or planning , and which concern the efforts made and the time taken to define the strategy to be adopted, which includes a realistic assessment of the targets of the B2B companies to be intercepted, the approach to be adopted or preferred ( Inbound marketing ? Account based marketing.
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